Kudos to Chris Lawer for an excellent, thought-provoking white paper entitled, "ValuePATCH: A framework for building positive brand, marketing and customer context". A quick scan of the contents (and diagrams! I love diagrams) has gotten me pretty jazzed to spend some time digesting -- and hopefully contributing to -- this open-source tool.
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December 11, 2003
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"ValuePATCH: A framework for building positive brand, marketing and customer context".
Posted by: aa3nbw | March 07, 2004 at 08:09 AM