Thought I should clarify my earlier post re: community... it's not an effective brand-building tool without the fundamental customer experience supporting it. An online discussion board hosted by a company that lacks loyal and passionate customers does not a community make. Build the brand experience first, then facilitate the community. It can't be created in a vaccuum.
« I'm listening to... | Main | If you build it, they will come »
December 17, 2003
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