Discovered this great little tool called Your Focus Group that will allow you to test web sites, collateral and advertising via the web. It's only $500 for a year, which is a great deal, especially if you will end up testing multiple executions. If you're on the client side, ask your agency to buy it; this is a lot cheaper than the traditional ways that they'll recommend testing. (I'm assuming that it works well, BTW, but I haven't actually tried it. I'll let you know when I do.)
Did you ever try this tool?
Posted by: Curious | May 11, 2005 at 05:18 PM