As you can tell, I've been quite lax in my blogging lately. I suddenly got hit with several great projects all at once, and I'm hoping that by the end of the week I'll have some time to catch up on the happenings in the blogosphere. One thing I did tonight was visit Mark's Fourobouros blog (I've been meaning to visit since Mark added some great comments to my Positioning post.) It's a great blog -- I want to spend a bit more time with his post on 'what makes people tick.' But what really caught my attention was the terrific quote at the top:
Branding is what you do when there's nothing original about your product. -- Roy Disney. Annual meeting of The Walt Disney Co. March 3, 2004
Conversely, I'd add that "branding is who you are when there's everything original about your product."
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