10 Rules for Corporate Blogs

Today on MarketingProfs.com, the top 10 rules for corporate blogging. Click through to the story for full details.

1. Be authentic
2. Be an unmatched resource
3. Once you start, don’t stop
4. Keep it relevant
5. Measure your effectiveness
6. Monitor other blogs
7. Trust your employees
8. Use blogs for knowledge management
9. Use wikis for employee and customer collaboration
10. Develop an organizational content strategy now

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[Wayne Hurlbert]

I don't believe that Nick was prescribing a one or two paragraph blog entry as the ideal. I think that he was using that number as a benchmark, for the typical blog. Often, the information we have to convey requires a longer post.

On Jennifer's blog, for example, her more indepth articles on branding are what make her blog a "must read". Any shorter, and Brand Mantra would lose much of its unique value. We must not forget Rule 2, which says to be an unmatched resource, in a misguided quest for minimalism.

[Yvonne DiVita]

This is a great Top 10 List. Hmmm...two paragraphs or less. I have a long way to go before I get there. And yet, my training has been to write more with less. How fondly I remember those days in creative writing class when the professor insisted, "Cut it in half. Then, cut it in half again." I use my blog to think out loud, though. All good stuff, but...I suspect I should be more disciplined and save the article style for actual articles. Wonderful stuff here, Jennifer. I especially like your reading material--- here and on your About Me page.

[Jennifer Rice]

It's a tough one, isn't it? Consultants are in the business of intellectual capital; how can we communicate original ideas in 2 paragraphs? My original drafts (before posting) are much longer than what I end up with... and they're often still too long. Blogging is a great exercise in honing ideas to the point of clarity. I'm still learning.

[kirsten]

My goodness gal! How did you read that so quickly? You are a speed-read demon. Nick (the author of that MP article) suggests blog entries should be just a paragraph or two. We both often err longer than that. Thoughts?