What we do best

I'm getting caught up on my blog reading now that I'm back from Sweden, and I found a great discussion on Worthwhile on the post "What Do You Think You Do Best?" I relate strongly with the author, Anita Sharpe: she states that she's good at seeing patterns. I think that's what I'm best at as well. She calls it "putting everything through a mental blender." So I suppose that brand strategy development is a bit like making a shake: drop an equal mix of company, competitor and category information to the mental blender, then add a double-dose of direct customer learning. Mix it all up -- ie. look for the patterns and the common denominator that makes the strategy desirable, distinctive and deliverable -- and we've got a special customized blend. Fun stuff.