Robin Good gives 10 steps to creating a personal brand. Great stuff.
Think like a free agent.
Discover what sets you apart and market it shamelessly.
Get visible.
Stop networking, and build a network.
Add value - and then some.
Accelerate your brand power by getting in sync with a major trend in your field and moving to the head of it.
Marry an important, ethical cause as a complement to what you like to do
Share before looking for profit.
Help others become as successful as you.
Question yourself and your approach systematically - get forever curious.
Found via A Penny For and Scoble LinkBlog
What a crock. More marketing business bull shit that doesn't actually mean anything. "Get forever curious" - come on. Buzz words like this are what really annoys me about people like you. You add absolutely no value to anything, and you have no worth as a person. Let's throw around words and make things more complicated than they need to be so I can validate my six figure income. You'd be more useful to business as a cashier in McDonalds.
Posted by: anon | May 17, 2008 at 06:36 AM
I love her concept of "stop networking and build a network." Finding the team that can be the sounding board for your vision and then share in the joys and struggles of bringing it to life brings a new definition to the concept of work. Now it's personal, it's your life.
Posted by: Kevin Salwen | June 08, 2004 at 09:16 AM