Jackie Huba and Ben McConnell at Church of the Customer have created a great little e-book called Testify! How Remarkable Organizations are Creating Customer Evangelists. It's a compilation of 18 case studies from organizations that have mastered the art of word-of-mouth marketing. Check it out!
I will check this book out. It probably mentions Google, which is had been the king of word of mouth advertising since it's inception. I find it so amazing that no one in the world has ever seen a Google advertisment in a paper or on TV yet the number of people that use it on a daily, even hourly basis, is absolutly astronomical.
Posted by: Craig Chester | July 11, 2004 at 02:42 PM