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« GE Brand Central | Main | A call to unbundle »

September 24, 2004


Robb Hecht

As a former employee of Winstar Telecom, the death of a brand can be too unkind. When they went bankrupt in 2001, the brand was acquired by IDT. But it has not been rescued.

laurent bervas

Very nice blog :)
My brand Mantra : sincerity.

Concerning death of a brand I've the impression that a lot of big brand/companies may disappear in the next following years.
It seems to me that the new economy is comming with new values, new brands.

A brand should be an invitation. Where costumers ask for "romance", the old fashioned companies are "rude".


Bill is a good friend and a very perceptive guy. It really is just plain old too bad for this brand. What a missed opportunity.

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