Reveries recently surveyed over 500 marketers to learn the good, the bad and the ugly about permission-based email campaigns... for the article, click here. For survey results, click here. The article is pretty informative, discussing 11 limitations of email marketing: blocking, blacklisting, creative limitations, image/link/HTML stripping, email reader compatibility, rich media integration, abuse management, bounced mail, best-guess reporting, delivery delays, and anti-spam compliance.
I'm looking forward to the day when RSS has gotten enough traction to be used as a viable alternative to permission-based email.
Yeah, when RSS becomes a bit more integrated/easier to "use", it's going to be pretty powerful. Especially considering that (smart) companies will be able to design RSS feeds for product updates, sales, new product listings, etc. that people have opted into in a way that they can't possibly mistake for non-opt-in. (If you opt into some email, then forget about it, it's easy to think it's spam... not so with RSS)
Is it here yet?? :)
Posted by: Jake | November 29, 2004 at 09:57 AM