Bottoms Up

I know I've been rather quiet lately, but I've been percolating on a shift in my business direction. I'm fascinated with the idea of the ecology of business (everything's interconnected; no boundaries between internal & external; brand = connections) and I'm working to expand some of these ideas into seminars/workshops with a new colleague who's got hands-on experience building customer communities. Part of the equation is a bottom-up approach to business versus the traditional command/control model (actually, bottom-up will never replace top-down, but there should be a balance between the two). 

More to come on this subject as I get my thoughts organized! But I do have a favor in the meantime...

My memory drives me crazy; I have a great memory for facts, but I can never seem to remember where I read them. I know I read an article within the last two months about Google's bottom-up approach, but I can't remember where I found it. If you happen to know, could you post a comment? Thanks!

Comments

[James Governor]

ross mayfield posted a blog about how scoble doesnt get it and said where google makes its money in long tail

http://ross.typepad.com/blog/2004/11/confusing_the_l.html

[Marilyn Langfeld]

Or you might have seen it on the Google Blog itself:
http://www.google.com/googleblog/2004/12/ive-got-suggestion.html

I have the same problem myself. Del.icio.us helps, but it's hard! Happy Holidays!

[Michael Pollock]

May have been a recent (last couple of months)Fortune mag article.

http://www.fortune.com/fortune/technology/articles/0%2C15114%2C548765%2C00.html

or

http://www.fortune.com/fortune/ideas/articles/0,15114,749616,00.html

Not sure which. Unfortunately, I just threw out all my back issues.

Good luck - Michael

p.s. happy holidays

[Jonathan Cohen]

Is this the article (admittedly from March, 2004)?

http://blog.fastcompany.com/archives/2004/03/14/google_innovation_and_the_web.html

Fast Company: Google, Innovation, and the Web