Brand Humanity Series: What's Covered

“Brand Humanity: How Social Technologies are Changing the Way We Do Business.” Wow, that’s a mouthful, but there’s a lot of ground to cover. Brand Humanity is a series of seminars that will range from high-level strategies to tactical “how-to’s” of opening dialogues with employees and customers using new technologies like blogs, wikis and forums. The series will also help business managers navigate the blogosphere and better manage their brands in a highly networked marketplace.

 All sessions in the upcoming webinar series on social technologies will include 4 basic components:

- Expert views on each particular topic

- Discussion and Q&A

- Ongoing follow-up information including updated examples and links

- Online community about your topic where you can exchange ideas and information with others who have taken the course (this will be ready in about a month)

 The first in the series, titled Brand Humanity, is the 30,000 foot overview of how social technologies are impacting brands. Held on 3/31 and 4/1, the session will cover:

- The societal trends that are fueling the exponential growth of blogs

- The impact of the "blogosphere" on your business, and how to monitor and join the customer conversation that’s already happening

- The various types of social technologies such as blogs, wikis and forums, and the six ways in which they’re being used (including internal usage)

- Culture shifts such as transparency and co-creation that accompany the ‘open business’ trend

- Guidelines for creating and maintaining corporate blogs

 The Small Business version on 4/8 will cover much of the same information, but the focus will be heavier on creating a blog and building traffic. It will not cover internal usage of blogs and wikis.

 Where the intro session will provide a topical map of the territory, subsequent sessions will allow you to delve deeper into specific topics of interest to your business. These include:

- Creating Customer Communities, co-hosted with Jake McKee, who's responsible for the success of Lego's global customer community

- Blogging Basics, co-hosted with Jeremy and Darren of Inside Blogging

- Silo-Busting: Internal Blogs and Wikis, co-hosted with Inside Blogging

 There will be more events as we move forward; future topics will come from suggestions from interested participants. I’d like to get an attorney to do a session on legal issues around corporate blogs; if you’re qualified, please contact me. Any other topic suggestions are welcome. 

You can sign up for the first event here. I'm looking forward to your participation and feedback.

Comments

[Deb]

I'll 2nd Stephen. I had expected to get a great deal out of it, and got even more than that. (Of course, I gushed a little more about it on my blog.)Congratulation, Jennifer!

[Stephen Macklin]

In advance of your survey, let me just say congratulations on an excellent program.