My Photo
Blog powered by Typepad

« Countdown to next webinar | Main | Hammers, cont'd »

May 02, 2005



I always come back sometimes to post few sentens but I am in the same trend as armand rousso and niall cook.

James C

This goes down to the ethics of must have sales, someone talks about a product or Item so much that eventually you are convinces that you need one.

Bella Bathrooms

Tom’s has made a very good suggestion with a valid point - getting people to think about "why" is not a problem restricted to blogs (or hammers).

david gonzales

i try to tell you that a metodology of what you propose its a kind of myth.

Armand Rousso

What a wonderful comparison, Jennifer - a hammer with a weblog!

But truly, like a hammer, even a weblog can be used to fix certain situations that are falling apart - it can be the ultimate tool to put together non-congruous ideas. I agree with your set of questions which should be addressed before we use it as a solution, given a situation. We have to use it judiciously, no doubt; not go overboard, but be honest in our posts and comments..this will take weblogs to a new, rather envious level.

Armand Rousso

Brian Massey

Those of us in the marketing community are looking to blogs to help us develop content... honest, open, transparent content. The question is not "I hear hammers a good" but "I think we'd be very good if we used hammers more." The implication is that we've got a new and potentially powerful tool.

Now tell me this: how do I introduce hammers to my company? How do I talk about the benefits of using hammers? Do I need to focus on those who have nails and wood? How do I make sure the early hammer adopters don't knock holes in the walls?

These are the questions members of the "geterati" are asking. Hammers may make sense. Consultants like you will do well to answer quesitons like "How do I start testing hammers safely in my company?"

Niall Cook

Some very good observations here, Jennifer.

However, there seems to be a built-in assumption in your article that "blog consultants" are just implementers. Whilst that is no doubt how many will position themselves, the best consultants will be those who help their clients understand exactly the kind of questions you raise.

I also agree with Tom's comment - getting people to think about "why" is not a problem restricted to blogs (or hammers).

Tom Asacker

Blogs are the new . . . whatever. Like voice mail marketing, podcasting, permission / opt in email marketing, search engine marketing, ad infinitum.

You and I will not even put a dent in business people grabbing onto and quickly implementing this new "marketing tool." Why? Because they're too busy to stop and strategically consider it's use.

And it's not just blogs. It's advertising, new logos, jingles, brochures, etc. They're obsessed with so called simple and relatively inexpensive tactics that will help them "cut through the clutter." As if clutter is their real problem. Ha! Hell, how do you think that sales people of traditional media continue to make a good living.

The comments to this entry are closed.