Cool! I've been coolhunted...

I just got notified via email that I've been "coolhunted." What's that all about? According to the site:

Like a cool epidemic, hype about the cool hunter has spread globally – and we’re talking literally. Bright Neon stickers emblazoned with the sting “You’ve been Cool Hunted” have been quietly circulating through the streets of London, Sydney, New York & L.A waiting to pounce on the coolest people, things and places....

The response to the cool hunter buzz campaign has been huge, unleashing a word of mouth phenomenon – one person is cool hunted, they tell 2 people, who tell 4 and so on….and before you know the site has generated an extra 10,000 hits per day.

Unfortunately they don't use permalinks, so that little post will vanish into the archives in a few days... but it is a pretty cool site; check it out.  If they really wanted to boost the viral quotient, they could encourage the cool-hunted to pass out stickers as well.

Comments

[Matthew Bamberg]

How about nerd hunting and/or eccentric and/or clever and, last, there's always the opposite of cool, which is hot, and also means, these days, the same thing. My site is hot!

[Evelyn Rodriguez]

Hi Jennifer,
Yikes! Didn't mean to imply that you're not cool. My point was that the cool aren't the buzzers, just the instigators. (It was a nice ego boost for a few seconds I'll admit.) But then I thought it was sort of lame in context of people. I find most anyone is cool in some way if you give them half a chance. Slapping a thing with badge might be more interesting: sort of a public "I like this."

[Dee Rambeau]

Badges? We don't need no stinking badges to tell us that we're cool!

[Patrick]

First time poster here. Your blog is great.

We just started our own blog "www.brandperspectives.com,"

On a personal note aside from work. I am a 22 year old MBA student and will be done in May 2006. I was curious, after reading your bio (quite impressive and inspiring) I wanted to know if you had any advice as how to make it in this industry? I will be moving to Seattle next summer.

It's hard to when you need a job to get the experience but you need the experience to get the job!

Great blog.

[jennifer rice]

(laughing) well, I guess this post revealed that i'm not 'truly cool' :-)

[Evelyn Rodriguez]

Funny, I got that too. Just the button logo in my email. Nothing else.

I replied back: "Hi Bill, Anything more than just the button? Curiouser and curiouser..."

Never heard squat back. I think the truly cool could care less about someone 'tagging' them cool. I even remember reading as much in The Anatomy of Buzz. But yet, that book says while the cool start the trends, it's not they but the "bees" (early majority) that spread it like pollen.

Thanks for shedding some light on that enigma for me ;-)