Jennifer Rice

Finally succumbed to Twitter

I've gotten a few emails asking if I twittered... ok, now I do. You can find me @jennrice. I resisted for a while because I knew that I'd spend all day on Twitter if I started (same reason I don't have a TV). I was right.

Off topic: Deadpan humor

Just discovered this really funny site called Deadpan Inc. If you need a work break and have earphones, check it out. In addition to today's episode called Irony, I laughed at New Mexico and Narcoleptic Police Dispatcher. Actually I laughed at almost all of them.

Lessons in responsibility

Ok, I’m a bit late to the game, but I just stumbled upon Liberty Mutual’s The Responsibility Project that was launched last year. The discovery led me to investigate whether its focus on responsibility was rhetoric or real...

Continue reading this post on my new blog site.

Changing my blog URL to fruitfulstrategy.com/blog

After much thought about whether I should continue my blog on Typepad versus embedding into my website, I've decided that the latter would be the best long-term approach. I'll keep this blog active and will likely post an occasional article about brand strategy, but most of my writing will be found on my new website.

If you have me listed in your blog links, I'd really appreciate either changing your URL or just adding Fruitful to your list.

And please come visit my new blog to continue reading "Actions speak louder..."

Diane Osgood at Business of a Better World points to two recent articles that she says “miss the point of corporate social reponsibility”… one in Financial Times that calls CSR “hot air” and the other in the Economist calling for a shakeout to “remove some of the froth.”

I have to respectfully disagree with Diane’s assessment. Instead of missing the point, they actually do an effective job pointing out the roadblocks to corporate adoption of CSR principles. I applaud the Financial Times for daring to report that what customers say is important is often quite different than their actual shopping behavior...