Just wrote a new post on Building the Ethical Reputation: Strategic CSR in Hospitality on my business blog... it includes an Opportunity Audit comparing initiatives for Fairmont Hotels, Marriott and IHG and mapping how well they support the brand strategy. Come visit and contribute your thoughts.
« Finally succumbed to Twitter | Main | Five strategies for building your ethical brand »
May 04, 2009
The comments to this entry are closed.
Recent Posts
- Introducing White Board Wednesdays
- Take a 360-degree view of strategy
- I'm back!
- Onwards!
- Best of Jen's blogs
- Yearning for wholeness
- The power of brands to change the world, part 2
- Coherence: The Prerequisite for Resilience
- The Power of Brands to Change the World, part 1
- 20% discount for Sustainable Brands '13
Categories
- *coherence (3)
- Books (24)
- Business-Free Zone (46)
- Community (7)
- Conferences (6)
- Customer Experience (38)
- Ecosystem (1)
- General Branding (96)
- General Business (45)
- Grassroots economy (9)
- Innovation (1)
- Interesting sites (1)
- Internal Branding (7)
- Market Research (9)
- Marketing (51)
- Personal Brands (3)
- Resilience (1)
- Social Responsibility (13)
- Stakeholder-Centric (20)
- Sustainability (22)
- Systems thinking (2)
- Weblogs (62)
Comments