I'm digging through all my posts looking for writing samples across my 3 blogs and wanted to consolidate them here in one place. These were either popular enough to generate good conversation or are a good demonstration of how I think. Enjoy!
Brand as Ecosystem (customer experience, brand)
Coherence: The Prerequisite to Resilience and its related post, Wired for Failure
My popular debate with Laura Reis on positioning: Positioning for Extinction and Focus or Flexibility
Brand Humanity: From Processes to People
Customer insight posts: Neuromarketing Not So Hot and Neuromarketing Continued
Maslow & Branding wrap-up post (with links to sub-posts)
Newer work....
The Next Wave: Brand-Led Sustainability Strategy
My thoughts on the future of insights: Why Open Data Won't Change the World
Unbounded Collaboration white paper (still work in progress)
I have loads of other content based on more recent experience on customer analytics, customer experience, etc that unfortunately never made it into blog form. If intererested, just ask.